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Customer relationships

Three good reasons for CRM in SMEs

  1. Sell more to existing customers: With a CRM system, information about your existing customers will be collected centrally and you can identify opportunities for resale and additional purchases. A CRM system provides objective information about your company's real A-list customers. Who has generated the most revenue in a specific period and which expenses were required? CRM also facilitates communication with the customer by making newsletters and email marketing campaigns easier to organise.
  2. Win new customers: Interested parties and potential customers, with corresponding sales opportunities, are also recorded in the CRM system. You can manage these opportunities systematically with CRM and increase your chances of more sales. At the same time, you'll have an overview of all potential business and the contracts that have already been signed. In other words, you'll have all your sales under control.
  3. Work more efficiently: CRM software secures the flow of information within your organisation. How easy is it to accidentally forget an employee in a group email? Or make an agreement with a customer over the phone and not inform your colleagues? A note in the CRM system saves a lot of work and unpleasant surprises.

Successful implementation of CRM software

As an SME, it is better to look for a CRM solution that adapts to your needs and helps you to do your work – and not vice versa. A SME-suitable solution must present information simply and clearly and reduce your team's workload. This will allow you to concentrate on your core business and your customers. A CRM system is only as good as the information that is stored in it. CRM is "fed" by your employees. Therefore it is important that the system enjoys a high level of acceptance from the word go. Otherwise it won't be used. When evaluating different CRM solutions, it's a good idea to involve the employees who will later be working with the system.