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Search engine optimisation

These SEO measures will get you right to the top on Google

What is SEO?

The term Search Engine Optimisation (SEO) encompasses measures that use specific keywords or key phrases to help push businesses as high up as possible in the search results on Google and other search engines. Factors that contribute to a high ranking have, however, changed over time. The times when you could simply include keywords on a website are over. Nowadays, content created has to offer real added value for people visiting a website. Google is increasingly overriding content that has been created with search engines in mind rather than offering added value for visitors to websites.

But what can you do to offer added value on your website and get right to the top on Google and other search engines? Implement these five measures for surefire success:

SEO action 1: valuable content for visitors to your website

In the past, website text was written solely around a certain keyword, even though content of this kind rarely added value for the user. Nowadays, we are required to create content that has a real added value for the user (content marketing). Texts like this have a lasting effect and achieve long-term positive impact, especially as people are happy to share good content via social media or links (backlinks).

SEO action 2: on-page optimisation

On-page optimisation offers exciting ways to improve positioning on Google – it's all about presenting a website in such a way that meets with Google's approval. Plenty of websites have good content but are missing the necessary make-up. This includes images and their corresponding descriptions, the right heading and engaging explanations in meta descriptions. 'Unprettified' websites such as these are easily overlooked by Google. Even on larger-scale websites, simple components such as meta titles or descriptions are easily forgotten. Such small cosmetic procedures are quickly assimilated and have a huge impact.

The table below presents the most crucial factors when implementing measures for the purpose of search engines:

Measure Importance
Length of URL very high
Position of keyword in the heading high
Keyword in the description very high
Keyword in the domain low
Keyword in the heading high
Keyword in the URL very low

SEO action 3: backlinks

Backlinks are still an important area in terms of search engine optimisation. As your website now offers lots of great content, other website operators will want to link to it. Guides or checklists are perfect for this, while support and posts that help solve a problem are often linked or shared via social media.

However, you should on no account buy backlinks wholesale from any provider. Google picks up on this and penalises your website as a result. In the worst case, you will be removed completely from the Google index with disastrous results.

SEO action 4: don't forget images and videos

Your objective should be to encourage visitors to spend as much time as possible on your website. The best way to do this is, again, to offer good content with real added value. Appealing content is made up of more than just text. Videos, presentations or great images can all contribute greatly to people spending more time on a website.

SEO action 5: share content

You've put together some great content, added attractive images or videos and maybe even got your first links to posts. Now it's time to share these via social media as you can be sure that it doesn't do any harm at all for these to be seen by as many people as possible. And it's entirely possible that Google might soon attach greater importance to +1 ratings.

SEO checklist: how to get right to the top on Google

The following checklist summarises the SEO measures described above to help you rank highly.

Content is king

Put together worthwhile content with real added value.

Use checklists, guides or offer support for specific problems.

On-page optimisation

Choose the right heading and an engaging meta description.

If possible, mention the keyword in the heading and description.

Describe the images included on your website.


Try to get links to your content and posts.

Don't forget images and videos

Add videos, attractive pictures or presentations to encourage people to linger on your website as long as possible.

Share content

Share your content via social media.

Disseminate your content in forums or blogs specific to your field.