New ideas for your online marketing strategy
Today, the internet plays a big part in almost all the decisions made by your existing and potential customers. Anyone looking for information about companies or individual products or services heads to the internet. According to a study by the University of Zurich, 63% of internet users in Switzerland buy online – an even greater number, namely 78%, search the web for product information and prices. The purchase will perhaps take place later in a retail store, but there is no doubt about the importance of online marketing. Online and offline markets are intimately intertwined, regardless of whether you are working in a B2C or B2B environment.
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Online marketing should be part of your company's "normal" marketing activities. Marketing on the internet provides endless opportunities and new trends are continuously developing. As a SME marketing manager, it is important to know: what are the options, how are they implemented and how are they related?
Most importantly, you need to decide what measures are suitable for your business. This whitepaper will help you to make the right decisions for your company's online marketing strategy. We want to help you get started with online marketing and provide new ideas to boost your success on the internet.