Mobile marketing made easy
Use search engines to make yourself accessible to people on the go
Mobile search engine optimisation with Google Places and Google Local will make your business appear in local searches. Among smartphone users, 88% have used their phone to look up local information and 78% have also subsequently taken action, such as visiting or calling a shop, or finding out information about products and services. Users will be able to contact your company more easily if you make sure clickable phone numbers appear in local search results and your location-based services can be used on smartphones.
Actively participate in social media
Address internet users where they usually appear. With your own social media presence, you can respond to questions and provide fast support. Modern users also use social networks such as Facebook and Foursquare to search for things on their smartphones and often inform their friends online when they visit shops and businesses. ‘Checking in’ to the shop or location is a simple and inexpensive way of making other people (the user’s friends) aware of your company.
Optimise your website for mobile use
Optimise your company website for use on mobile devices and make it quick and easy for all users to access your contact details, including the addresses of your various locations. A seamless user experience ensures that visitors to your website will be able to view all your products and services, even on their smartphones and tablets.
Optimise your email marketing for mobile use
You will also need to take into consideration the requirements of your subscribers’ email inboxes, since email newsletters are increasingly read on mobile devices. Good readability, clearly defined calls to action and a local reference to your company are the most important elements for a successful email campaign that will also catch the attention of recipients out and about. For example, you can use coupons and information about the location of your nearest shop to encourage potential customers to pay you a visit and perhaps make a purchase.
Stay ahead of the competition with apps
With your own mobile application (app), you can position yourself directly in your customers’ smartphones. Once the app is installed on the smartphone’s screen, the user will be reminded of your business every time they use their phone. You can inform them regularly about new developments using ‘push messages’. By posting news and things such as coupons, special offers, promotions and events, you can use the app to develop profitable long-term customer relationships.
Source(s) for statistics: Google study: Our mobile planet 2013