The big online marketing checklist
One of the major advantages of online marketing is that its effectiveness can be measured precisely. Every single click can be recorded and analysed. Online marketing provides unprecedented parameters that can be used to optimise and adapt your campaigns. The speed of this approach is another benefit you can use to your advantage. Campaigns can be created and implemented in next to no time. In short, online marketing is extremely effective.
Do you have your own website?
Websites used to be simply electronic business cards, but these days they can do so much more. Your own website is crucial for online marketing. An online presence can help you win new customers and reinforce existing customer relationships. And your company website is often the first port of call for potential new employees.
The internet is slowly developing its full potential and people’s expectations are also growing. Whereas it used to be important to simply be online, today it’s imperative to have a technically flawless website.
Check the following points and test your website
Do you carry out emailing marketing?
Addresses! This is the most important aspect of email marketing. Before you can use a newsletter to make announcements, you need subscribers. The main advantage of email marketing (assuming you have a good address databank) is that you can personally address your customers and other people who are interested in your business. To ensure the success of your email marketing strategy, you should take the follow points into consideration before starting:
Is your website optimised?
Even the most impressive websites are a waste of time if no one can find them. You need to make your website visible for it to be a success. Luckily, there are a few simple ways of increasing the number of visitors to your site:
How active are you in the mobile market?
The mobile market is growing exponentially. Websites are being accessed increasingly via mobile devices, rather than conventional desktop computers. The use of smartphones and tablets is on the rise. We recommend you prepare your website accordingly in order to benefit from these new developments.