Skip to main content
Mobile marketing tool

The big online marketing checklist

One of the major advantages of online marketing is that its effectiveness can be measured precisely. Every single click can be recorded and analysed. Online marketing provides unprecedented parameters that can be used to optimise and adapt your campaigns. The speed of this approach is another benefit you can use to your advantage. Campaigns can be created and implemented in next to no time. In short, online marketing is extremely effective. 

Do you have your own website?

Websites used to be simply electronic business cards, but these days they can do so much more. Your own website is crucial for online marketing. An online presence can help you win new customers and reinforce existing customer relationships. And your company website is often the first port of call for potential new employees.

The internet is slowly developing its full potential and people’s expectations are also growing. Whereas it used to be important to simply be online, today it’s imperative to have a technically flawless website.

Check the following points and test your website

Is your website up to date? There’s nothing worse than an out-of-date website. Customers will notice immediately.

Does your website offer real value compared with the competition? You have to stand out from the masses to gain any kind of advantage. Create checklists, guides and other content that will interest your customers.

Make sure there are no spelling errors. Ideally, you should have your content proofread by a professional.

Is your company easy to contact? For example, is your phone number clearly visible? Customers must be able to contact you easily.

Do you carry out emailing marketing?

Addresses! This is the most important aspect of email marketing. Before you can use a newsletter to make announcements, you need subscribers. The main advantage of email marketing (assuming you have a good address databank) is that you can personally address your customers and other people who are interested in your business. To ensure the success of your email marketing strategy, you should take the follow points into consideration before starting:

What topics will my newsletter cover? Create an editorial plan and specify who will be responsible for the various content.

How often do you want to send the newsletter? Should your newsletter appear daily, weekly or monthly? Think about what you want to achieve with your newsletter (e.g. announce promotions, publicise special events, represent the company). Analyse your target groups – how often do they expect to receive news from your company?

How do you aim to get more subscribers? Plan special promotions in order to win new subscribers. Include the newsletter subscription option in as many places as possible. Remember that a newsletter is part of your communication mix and should match your other communication tools.

Are you allowed to send emails to these addresses? Everyone who receives your newsletter must be asked in advance whether they actually wish to receive it.

Is your website optimised?

Even the most impressive websites are a waste of time if no one can find them. You need to make your website visible for it to be a success. Luckily, there are a few simple ways of increasing the number of visitors to your site:

one of the most important criteria is the title of each individual page. These ‘meta titles’ can be included in most management systems. Assign a clear page title to every page.

That same goes for the description (meta description) of each page. Every sub-page should have its own informative text. The title and description appear in Google’s search results and are highly relevant in the ranking of the web page in the Google index.

Is your website well programmed? Test your website for possible faults. Check the quality of your website, as search engines (such as Google) also carry out quality checks.

Is your business based in Switzerland? Choose a reliable hosting partner in Switzerland and use a .ch domain (if possible). You can test whether your website is fast enough here.

How active are you in the mobile market?

The mobile market is growing exponentially. Websites are being accessed increasingly via mobile devices, rather than conventional desktop computers. The use of smartphones and tablets is on the rise. We recommend you prepare your website accordingly in order to benefit from these new developments.

What does your website look like on mobile devices? Modern websites adapt automatically to suit the respective device. Test your website here.

Responsive design vs. apps: you need to take all the different platforms into account to ensure your app is widely used. However, maintenance of an app is expensive and more complicated than a responsive design. The advantage of a native app is that the necessary content is downloaded during the installation and is subsequently available in the app. This means that apps are (generally) much faster than responsive websites.