10 tips for successful email marketing
Electronic newsletters are one of today’s most popular marketing tools. It’s not surprising, considering this form of communication is a relatively low-cost option for companies to quickly and easily reinforce their customer relationships and encourage sales. At least, that’s what many people think.
But it’s not quite that simple. A few fundamental points are worth taking into account if you don’t want your emails buried in a flood of newsletters, caught in spam filters or not actually opened by recipients. It’s all outlined in these 10 tips.